Account Executive (Social Media Copywriter)

Job Description

We are looking for an experienced Social Media Executive to plan and manage our social media campaigns. You should be a creative individual who can produce witty and engaging content for our social media pages.

Besides, you should be well-versed in social media ad creation and management to ensure the success of our campaigns. To excel in this role, you should be updated with the latest trends and design a strategy to take advantage of the same.

If you consider yourself a social media ninja and have a demonstrable portfolio of your work, we would like to meet you.

You are well-read, customer-oriented, and strategically driven with prowess and knowledge of social media handling to achieve goals, and maintain a great customer experience. You will be able to suggest forward-thinking ideas to promote our brand and work closely with clients to understand their needs. This individual will have excellent communication abilities and negotiation skills. In this role, you will be in touch with a top client across our roster and directly represent the agency. Needless to say, experience in social media and digital marketing is a must.

Responsibilities

1. Serve as primary day-to-day liaison with assigned clients and maintain positive ongoing relationships.

2.Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages

3.Scheduling copy for release at optimal times.

• Write copy to assist marketing campaigns and provide copy support for performance marketing.
• Research industry-related topics (combining online sources, interviews, and studies)
• Conduct simple keyword research and use SEO guidelines to increase web traffic.
• Oversee all copy-related activities and processes, which could include working with internal teams, and final proofreading/copy approvals.

4. Manage multiple projects simultaneously while interfacing with different internal and external contact

3. Interfacing with the clients to communicate broad strategies, monthly reports, and updates

5. Maintaining a strong and symbiotic relationship with the clients, their marketing department, or their point of contact and gauging their needs from time to time.

6. Liaising internally with team members to ensure smooth workflows, adherence to deadlines, and efficiency

7. Understanding and analyzing on a fortnightly basis, the trajectory of the client’s accounts. Maintaining a unified vision between clients’ expectations and our plans for the brand

8. Helping clients understand their performance using customized matrices that are beneficial to their needs and their organization’s requirements.

Qualifications, Experience, and Skills required

1. A bachelor’s degree in BCom, BBA, BMS, BMM, Communication, or other relevant subjects.

2. Prior work experience of at least 2 years at a digital marketing agency

3. Excellent coordination, planning, and communication skills.

4. Diplomacy and ability to meet deadlines, ability to work under pressure.

5. Adaptability and strong problem-solving skills.

6. Exceptional verbal and written communication skills.

7. Excellent active listening skills.

8. Ability to build rapport and collaborate with others within the company and externally