App Store Optimization Growth Specialist – iOS

Job Description

Job Title: App Store Optimization Growth Specialist – iOS

Location: Remote

Company: Grey Desk India

About Us: GreyDesk is dedicated to creating innovative iOS applications that enhance user experiences and drive business growth. We are seeking a highly skilled and motivated Growth Specialist to join our team and lead the monetization efforts for our iOS app.

Position Overview: The Growth Specialist will be responsible for developing and implementing strategies to optimize app monetization, reduce churn rate, and drive user growth through effective subscription models, pricing strategies, and promotional offers. This role requires a deep understanding of the US iOS market, experience with Apple Search Ads, and a strong background in UI/UX experimentation to enhance user engagement and retention. Additionally, the Growth Specialist will manage app store optimization (ASO) to ensure proper metadata handling and visibility. The Growth Specialist will act as the owner of the application, overseeing all aspects of its growth and performance.

Key Responsibilities:

• Develop and implement monetization strategies to increase app revenue through better subscription options, competitive pricing, and attractive offers.
• Analyze and optimize pricing strategies to maximize user acquisition and retention.
• Create and execute plans to reduce churn rate and enhance user retention through targeted initiatives and engagement tactics.
• Leverage experience with Apple Search Ads to drive user acquisition and growth.
• Conduct UI/UX experiments to improve user experience and engagement, making data-driven decisions to enhance the app’s interface and usability.
• Collaborate with cross-functional teams including product, marketing, and engineering to align growth strategies with overall business goals.
• Monitor key performance indicators (KPIs) and provide regular reports on app performance, user engagement, and revenue metrics.
• Stay up-to-date with industry trends, competitor strategies, and emerging technologies to ensure the app remains competitive in the iOS market.
• Manage app store optimization (ASO) efforts, ensuring proper handling of app metadata to improve visibility and downloads.
• Utilize analytics tools to track app performance and make data-driven decisions for continuous improvement.
• Act as the owner of the application, taking responsibility for its growth, performance, and overall success.

Qualifications:

• Proven experience in monetizing iOS applications, with a strong understanding of subscription models, pricing strategies, and user engagement tactics.
• Demonstrated experience in reducing churn rate and improving user retention.
• In-depth knowledge of the US iOS market and user behavior.
• Proficiency in using Apple Search Ads to drive app growth and user acquisition.
• Strong background in UI/UX design and experimentation, with a track record of successful UI improvements.
• Experience in app store optimization (ASO) and managing app metadata for better visibility and downloads.
• Proficiency with analytics tools such as Google Analytics, Firebase, Mixpanel, or similar platforms.
• Excellent analytical skills and the ability to make data-driven decisions.
• Strong project management skills and the ability to manage multiple initiatives simultaneously.
• Experience working with large-scale iOS applications in the App Store.
• Excellent communication and collaboration skills.

How to Apply: Interested candidates should submit their resume and a cover letter detailing their relevant experience and explaining why they are the ideal fit for this role.