Associate Director – B2B Content Marketing & Visual Storytelling

Job Description

As an Associate Director – Content Marketing & Visual Storytelling, you will be supporting the Head of Marketing in implementing and continuously improving a multi-channel, multi-audience content marketing and creative strategy that raises brand awareness, trust that further accelerates engagement, demand, and business growth with both our existing clients and future growth audiences. You will lead (expand, manage, mentor) a high-performing content development and design team. Develop and implement a scalable, repeatable content production and approval process involving our branding, product marketing, digital, and demand generation teams. You are a creative thinker, who sees the big picture, understands complex business problems and solves it with non-standard, content and creative ideas and doesn’t shy away from getting their hands dirty.

Job Responsibilities:

• Lead a long-term content and creative strategy that cuts through the clutter to drive meaningful conversations for demand generation for the businesses.
• Determine a creative vision for the brands and their suite of products and solutions.
• Own high-level creative decisions and oversee the creation & development of creative assets and content inventory.
• Build, lead & inspire a team of content writers and visualization professionals. Set clear objectives and overall success measures. Is involved strategically and operationally with the team.
• Devise a scalable content process that can grow with the team.
• Drive a cohesive client journey across all touchpoints using strong content and design.
• Focus on amplifying the strategic priorities of the business via our content program – covering sectors, strategic solutions, and growth drivers – taking a buyer-based audience approach to our content production, and a digital-first approach.
• Every content and design work should positively complement the brand improving its brand image as, ‘Reliable and Thought Leader’ and further building ‘Trust and Authority’.
• Build strong partnerships with industry-leading content publications.

Essential Requirements:

• 8-15 years of experience in managing content development, content marketing and designing. Of these, at least 6 years of experience in content development and marketing should have been performed. Additionally, you should bring at least 2-3 years of experience in managing a team of copywriters and designers.
• Excellent written and verbal communication skills are a must (English is a must, German or any foreign language is a plus), Content Writing, PR & Comms, Partnership Development & Management, Content Marketing, Creative Thinking, Thought Leadership, and Digital Communication competencies skills are required.
• Strong results-driven mindset, proactive and engaging networker.