Digital Marketing – Campaign Strategist

Job Description

Role : Campaign Strategist (Implementation & Campaign Management)
Years of experience : 7–10 years
Location : Bangalore
At Algonomy, we believe the future of our economy is Algorithmic, where businesses will develop resilient, adaptive and agile decision-making abilities that will constantly test and refine AI-driven actions to create the best personal experience for every individual customer at scale.
We aim to become the algorithmic bridge between consumers and brands and retailers and to lead our customers through the Algorithmic transformation imperative. The name Algonomy signifies expertise in algorithms. As technology evolves our lives (and our clients’) at hyper-speed, Algonomy stands as a bold, creative and agile brand; and these are also the very qualities that every digital-first business needs in order to be successful in the new normal. We are ambitious, we create category-leading solutions in our markets, and we are constantly learning, inventing and adapting to stay ahead of our industry’s needs

The purpose of this role is to provide business consulting, transformational consulting, and product consulting for clients. They lead a team of strategists that executes programs for clients. The role is the primary lead in setting the vision of the relationship with a client, the vision for the client’s go-to-market approach and the roadmap to how to make those two things work best together

Key Responsibilities:
Leads the building, development and delivery of strategic omni-channel marketing plans
Acts as a subject matter expert, particularly in the areas of digital marketing, CRM and CXM for clients
Continuously monitors current marketing trends, new technology solutions and competitive strategies and then translates them into new marketing ideas for clients
Shows a strong understanding of differences in marketing to customers in different verticals and environments
Develops trusted, long-term relationships with key client contacts across their organisation
Ensures meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities and original thinking
Manages team members to deliver strategy projects correctly and on-time
Collaborates and develops relationships with internal teams (account management, operations, creative, analytics, etc.) and partner agencies to understand the feasibility of cross-channel recommendations and plans
Identifies key data points and measurements to show the impact of our approach and strategy on the client’s business.

ABOUT ALGONOMY
Algonomy (previously Manthan-Rich Relevance) empowers leading brands to become digital-first with the industry’s only real-time Algorithmic Customer Engagement (ACE) platform with built-in customer activation and analytics for the retail industry. With industry-leading retail AI expertise connecting demand to supply with a real-time customer data platform as the foundation, Algonomy enables 1:1 omnichannel personalization, customer journey orchestration & analytics, merchandising analytics and supplier collaboration. Algonomy is a trusted partner to more than 400 leading retailers, consumer brands, quick-serve restaurant chains, convenience stores, and more, and our global presence spans over 20 countries. More at https://algonomy.com