Digital Marketing Manager

Job Description

Company Overview:
Tracknovate Mobile Resource Management is a GPS vehicle tracking system that offers a comprehensive suite of solutions for professionals in the efficiency of freight transport by fleet monitoring and tracking. The company is located in Indore.

We are seeking a

Digital Marketing Manager

to help us make better business decisions based on our marketing data.

Skills Required:

Bachelor’s degree in marketing or a related field.
Proven 3 years to 4 years of working experience in digital marketing.
Demonstrable experience in managing

SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Experience in optimizing landing pages and user funnels.
Solid knowledge of website analytics tools.
Working knowledge of ad serving tools.
Experience in setting up and optimizing Google Ad words campaigns .
Up-to-date with the latest trends and best practices in online marketing and measurement.

Roles & Responsibilities:

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
Design, build, and maintain our social media presence.
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize the user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Instrument conversion points and optimize user funnels.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.