tracknovate mobile resource management

Digital Marketing Manager

Indore
September 1, 2024
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Deadline date:

Job Description

Company Overview:

Tracknovate Mobile Resource Management is a GPS vehicle tracking system that offers a comprehensive suite of solutions for professionals in the efficiency of freight transport by fleet monitoring and tracking. The company is located in Indore.

We are seeking a Digital Marketing Manager to help us make better business decisions based on our marketing data.

 

Skills Required:

  • Bachelor’s degree in marketing or a related field.
  • Proven 3 years to 4 years of working experience in digital marketing.
  • Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Solid knowledge of website analytics tools.
  • Working knowledge of ad serving tools.
  • Experience in setting up and optimizing Google Ad words campaigns.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Roles & Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Design, build, and maintain our social media presence.
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize the user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

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