Digital Marketing Manager

Job Description

This role will conceptualize and execute various acquisition strategies, both paid and organic, and manage comprehensive digital marketing campaigns. This role is pivotal in driving brand awareness, acquiring customers. enhancing digital presence, and analyzing campaign performance to optimize consumer journey and conversion rates Your responsibilities will include Lead all acquisition efforts, including paid and organic channels, to drive brand equity and D2C trafficDesign and execute SEM campaigns focused on brand and direct-to-consumer (D2C) acquisition.Manage paid campaigns across digital media platforms to drive brand awareness and equity.Lead analytics and reporting, focusing on funnel analysis, conversion metrics, consumer journey paths and cost of customer acquisitionOversee affiliate marketing programsUtilize Adobe Marketing Automation Suite and Adobe Target for campaign management and to drive conversion.Devise & implement SEO strategies to improve search engine ranking and increase organic traffic acquisition.Minimum requirementsMBA with overall 8-10 years and preferably a few years spent in a Digital Agency Preferred skills and experiencesStrong experience in SEM, paid digital campaigns, and affiliate marketing.Solid understanding of SEO best practices and experience in driving organic growth.Exceptional analytical skills with experience in conversion metrics and funnel analysis.Proficiency in Adobe Marketing Automation Suite and Adobe Target will be an advantageExcellent communication and teamwork skills.What we offerA role in a globally respected brand within the consumer durables sector.An innovative and dynamic work environment.Opportunities for professional growth and skill enhancement.