Digital Marketing Manager – Email & LinkedIn Expert (VR / AR Training & Education)

Job Description

Position: Digital Marketing Manager – Cold Email & Expert

Location: Remote

Employment Type: Full-Time

Reports to: CEO / Operations Manager

About Us:

Dealplay makes VR and AR experiences accessible to more people through efficient content creation, supported by platform services like profile management and user analytics.

The state of XR today is similar to the early days of motion pictures in the late 1800s when the novelty of moving images captivated audiences. Just as it took decades for movies to evolve and embrace technology, narrative, and character development, we believe XR has the potential to transform far beyond its current perception.

Our Values:

Our culture reflects who we are and how our business is perceived. Trust is at our core, guiding everything we do and allowing us to show up as our authentic selves.

Job Summary: We are seeking a highly motivated and experienced Digital Marketing Manager who specializes in cold email and outreach. The ideal candidate will have a proven track record of creating and executing successful campaigns that generate leads and convert prospects into customers. You will be responsible for developing and implementing email strategies, crafting compelling email and copy, managing follow-ups, and analyzing campaign performance to optimize results.

Key Responsibilities:

• Develop and execute comprehensive cold email and campaigns to generate leads and drive sales.
• Build a client acquisition and nurturing system for cold email and outreach.
• Create and manage personalized, relevant outreach sequences that build curiosity and compel prospects to take action.
• Manage all follow-ups and responses to ensure consistent engagement with prospects.
• Craft engaging and persuasive messaging, value propositions, and offers for email and campaigns.
• Generate up to 90 high-quality booked meetings per month through effective outreach.
• Audit, rewrite, and manage profiles to increase brand awareness, visibility, and engagement.
• Utilize email marketing tools, CRM systems, and features to manage campaigns and track performance.
• A/B test subject lines, content, and send times to optimize open and response rates.
• Analyze campaign data and metrics to measure effectiveness and identify areas for improvement.
• Ensure activities align email and strategies with overall business goals.
• Create and optimize landing pages, opt-in pages, and lead magnets to enhance lead generation.
• Implement SEO best practices to improve the visibility and searchability of campaigns and profiles.

Qualifications:

• Proven experience in creating and managing successful cold email and campaigns.
• Strong understanding of email marketing and outreach principles and best practices.
• Excellent written communication skills with the ability to craft compelling and engaging email and .
• Proficiency in using email marketing platforms , CRM systems, and tools.
• Analytical mindset with the ability to interpret campaign data and make data-driven decisions.
• Strong research skills to identify and target the right audience.
• Self-motivated and able to work independently as well as part of a team.
• Detail-oriented with excellent organizational and time management skills.