Digital Marketing Specialist

Job Description

About AirblackAirblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses.In three years, Airblack’s beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers. We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking CourseAirblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.Who are we looking for?At Airblack, we’re entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability.In this pivotal phase, we seek a dynamic Performance Marketer responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness. This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures.The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you.What would you be doing?Performance Marketing: Develop, execute and manage lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platformsCampaign Optimization: Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency. Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategiesAnalytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operationsExperimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiativesGo-To-Market Operations: Executes end-to-end operations on GTM, leads CRM and revenue optimization initiativesCreative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pagesCross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goalsKey Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue.What makes you a suitable candidate?We would love to hear from you if you meet the qualifications below:1-4 years of experience in digital performance marketing with a high-growth startup in a D2C/ consumer brandsHave ideated, analysed and run various types of creative campaignsUnderstanding of custom audiences and lookalike audiencesEducation: A bachelor’s degree in any discipline is required from a tier 1 collegeYou have managed upwards of 10 Lakhs in ad spending a monthYou are a marketing geek and can come up with creative ideas at scaleYou are thoroughly data-driven in decision-making; with good Excel skills.Experience in SQL is a bonus!You have experience in working with creative and engineering teams to drive outcomesYou have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardized operational initiativesWhy should you join Airblack?Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India’s inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.Work with a stellar team: Great missions require great people and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.