Sr. Digital Marketing Executive- East Delhi @ 3Lacs/ Annum

Job Description

Job Description:

We are seeking a talented and driven Digital Marketing Executive to join our dynamic team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, and be able to create, manage, and optimize campaigns to drive engagement and achieve business goals.

Key Responsibilities:

• Develop and Implement Digital Marketing Strategies: Create comprehensive digital marketing plans to promote brand awareness, generate leads, and drive sales across various digital channels.
• Manage Online Campaigns: Oversee the planning, execution, and optimization of digital campaigns including SEO, SEM, PPC, social media, email marketing, and content marketing.
• Content Creation: Collaborate with the content team to create engaging and high-quality content for websites, blogs, social media, and other digital platforms.
• Social Media Management: Develop and manage social media strategies to increase followers, engagement, and brand visibility on platforms like Facebook, Instagram, Twitter, , and others.
• SEO and SEM: Conduct keyword research, optimize website content, and manage paid search campaigns to improve search engine rankings and drive organic traffic.
• Analytics and Reporting: Monitor and analyze campaign performance using tools like Google Analytics, and provide detailed reports with insights and recommendations for improvement.
• Email Marketing: Create and manage email marketing campaigns, including newsletters, promotional offers, and customer retention emails.
• Market Research: Conduct market research to identify trends, opportunities, and competitive insights to inform digital marketing strategies.
• Budget Management: Manage and allocate budgets for various digital marketing campaigns, ensuring cost-effective spending and maximum ROI.
• Collaboration: Work closely with cross-functional teams including sales, product development, and customer service to align marketing strategies with business objectives.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: Minimum of 2 years of experience in digital marketing or a similar role.
• Technical Skills: Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, SEO tools (e.g., SEMrush, Moz), and email marketing software (e.g., Mailchimp).
• Analytical Skills: Strong analytical skills to interpret data and generate actionable insights.
• Creativity: Ability to create compelling and engaging content for different digital channels.
• Communication: Excellent written and verbal communication skills.
• Project Management: Strong organizational and project management skills with the ability to manage multiple projects simultaneously.
• Team Player: Ability to work collaboratively in a team environment and coordinate with different departments.

Preferred Skills:

• Certifications: Google Analytics, Google Ads, and other relevant digital marketing certifications.
• Technical Knowledge: Basic understanding of HTML, CSS, and website content management systems (CMS).
• Creativity Tools: Familiarity with design tools such as Adobe Creative Suite (Photoshop, Illustrator) and Canva.

What We Offer:

• Competitive salary and benefits package
• Opportunity to work with a dynamic and innovative team
• Continuous learning and professional development opportunities
• Flexible working hours and remote work options

If you are passionate about digital marketing and eager to drive impactful campaigns, we would love to hear from you. Apply now to join our team and help us achieve our marketing goals!